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Weber, Franziska --- "US behavioural consumer research" [2018] ELECD 1294; in Micklitz, Hans-W.; Sibony, Anne-Lise; Esposito, Fabrizio (eds), "Research Methods in Consumer Law" (Edward Elgar Publishing, 2018) 217

Book Title: Research Methods in Consumer Law

Editor(s): Micklitz, Hans-W.; Sibony, Anne-Lise; Esposito, Fabrizio

Publisher: Edward Elgar Publishing

ISBN: 9781785366604

Section: Chapter 6

Section Title: US behavioural consumer research

Author(s): Weber, Franziska

Number of pages: 22

Abstract/Description:

This chapter provides a review of empirical US literature on behavioural research with a view to consumer law. It focuses on positive rather than normative developments. Disputed as the concept of ‘nudging’ and the ethics of behavioural interventions to some extent still are, the US policy-maker has been implementing behavioural findings into law- and policy-making. Therefore, this chapter also includes recent empirical research that addresses open challenges when it comes to such implementation efforts. It concludes with suggestions for future research.