(1) Any brand name or variant name appearing on a cigarette pack or a cigarette carton must be printed:
(a) in the typeface known as Lucida Sans; and
(b) for a brand name--using the following dimensions:
(i) 4 mm in height;
(ii) up to 50 mm in width; and
(c) for a variant name--using the following dimensions:
(i) 3 mm in height;
(ii) up to 35 mm in width; and
(d) with the first letter in each word capitalised and with no other upper case letters; and
(e) in a normal weighted regular font; and
(f) in the colour known as Pantone Cool Gray 2C.
(2) For the purposes of paragraph (1)(d), a word consists of 2 or more letters.